In a world where pesky social media “influencers” peddle “exposure” in exchange for freebies, one ice cream man dares to take a hard line with his soft serve….

Ok, so maybe not blockbuster movie material, but it does make for one heck of a funny news story—and (ahem) a twist—sprinkled—with irony.

The tale of the LA ice cream truck owner went viral last week after he become so fed up with requests for free ice cream (in return, a social media mention to hoards of followers!), that he posted a sign announcing influencers would be charged double.

There are many reasons this story is so satisfying, even, somehow inspiring.  It sends a message.

We think there’s a takeaway that applies whether we’re talking about a business, a brand, or just personally. Know who you are—what you stand for, what you do best, what you need or don’t need—and be true to what’s right for you.

Influencer, shminfluencer.

You can read any number of articles on the story (click a source, any source…) with the links below: