Happy National Root Beer Float Day, August 6th! Ah, delicious. Where did it all begin, you ask? Here’s the brief but fascinating story: Legend has it, (er, okay, Wikipedia) the ice cream float was invented on a particularly sweltering, Philadelphia summer day by one Robert McCay…

Meet Maxi! She’s a duck. She’s wearing some patriotic bespoke digs. Shall we say, “ducked out?” Is “duckture-couture” the next thing? What the duck has this to do with anything? Nothing. And for once, that’s not a frustrating autocorrect (you know, like when you’re trying to send a…

 Super Bowl LIV, Chicken Wing-Onomics! The weekend of  “the big game” is here. And you know what that means…chicken wings, of course! Chicken wings & football. A winning team. A match made in heaven. Power couple. The National Chicken Council (NCC)  just released its annual…

Happy New Year, folks! In lieu of making resolutions (and the inevitable failure to live up to them), worrying over economic uncertainties, upcoming elections, and things beyond our control… Let us all consider the PINEAPPLE.  So simple. So pleasurable. So many endless, positive qualities.  Here’s…

Call us Ishmael. Or, okay, call us crazy—but we suspect there are many creatives out there who secretly (or not so secretly) harbor a white whale concept, an idea you can’t seem to sell, but you just can’t seem to let go. Okay, let’s back…

Shout out to dear friend of dept of creative, Rick Ardito.  The morsel of personal context makes this ad even funnier. We tip our (er, metaphorical, collective) hat to you, Ardito! Brilliant! And yeah, we’re shamelessly doing a blog post about it. Also, yeah, and we…

Brand recognition is important (duh). Coming up with standout, creative ways to be seen and grab your consumer’s attention? Well, that can require a bit of finesse. It may seem that increasing exposure today is all about your digital game and driving traffic—and, well, yes, that’s true…

In a world where pesky social media “influencers” peddle “exposure” in exchange for freebies, one ice cream man dares to take a hard line with his soft serve…. Ok, so maybe not blockbuster movie material, but it does make for one heck of a funny…

Building your brand online and in unconventional ways can lead to self-made success stories that prove wildly profitable. Yes, we’re talking about internet videos. But a smart** attitude just may be the real secret sauce—humor and a willingness not to take yourself (or brand voice) too…

To mark this Memorial Day weekend, we’d thought we’d pay tribute to some fallen K-9 icons of advertising. Because who doesn’t like dogs? Stick a mutt’s mug in your next advertising or marketing campaign and watch your profit margins soar—or your likeability factor, at the very…

I Love Lucy. Twisted ads of yore, featuring babies and cigarettes. The bizarre, dark history of Mother’s Day. What do these three things all have in common?  Um, this blog post, for one. Read on to make further sense of that. The Mother of the Best…